Standard in-content
Sits in the article flow where attention already is.
Rikaavi
More revenue from the traffic you already have.
Smarter demand, placements, and fill — one platform for display and video today, built to expand.
Display & video monetization for publishers — mediation, fill, and Core Web Vitals in one stack.
- Display
- Video
- Mediation
- Core Web Vitals
Built for publishers
Built for news, media, blogs, and high-traffic publisher sites ready to grow revenue.
MediationDisplayVideoCore Web VitalsConsentEdge config
What we offer
Monetization tools that work as one system
Manage ad demand, optimize placements, improve fill rates, and grow revenue from the traffic you already have — starting with display and video.
Mediation
A built-in waterfall backfills unsold inventory — including video no-fill handing off to display.
Display formats
Configuration-driven renderers you can place, size, and tune per domain — no redeploy to change a unit.
Video player
Instream, outstream, and bumper modes with IMA / VAST, OMID, and autoplay that respects the browser.
Performance
On-demand SDKs, lazy slots, and edge-delivered config so monetization stays off the critical path.
Privacy & safety
Consent and regional rules resolve first; killswitch, bot guards, and friendly iframes keep you safe.
Measurement
Consent-aware analytics, request tracking, first-party pixels, and Core Web Vitals alongside fill.
Why publishers choose us
Revenue uplift from the traffic you already have
We help mid-size and growing publishers improve fill, placements, and demand — so advertising revenue goes up without a traffic project.
- Demand management
- Placement optimization
- Higher fill rates
- Revenue-focused
- Edge-delivered config
- Privacy-first setup
Mediation & fallback
Most stacks stop at “request an ad.” Rikaavi keeps going.
When primary demand doesn't fill, Rikaavi steps through your configured fallback sources — house and direct campaigns, additional networks, and custom demand — using round-robin or size-based selection.
- Ordered waterfall you control, per placement.
- Cross-format: a video break that doesn't fill can hand off to a display banner.
- Fill detection so a real, viewable ad ends the chain — not a blank frame.
Display formats
Every format your layout needs
Configuration-driven renderers you can place, size, and tune per domain — no code changes to move a unit or turn one off.
Sticky anchor
Pins to the viewport edge as readers scroll.
Side-rail sticky
Rides the rail beside long-form content.
Flying carpet
Expands in-flow for high-impact moments.
Image overlay
Layers on media without breaking the layout.
Interstitial
Full-page pause between navigation beats.
Banner interstitial
High-visibility takeover with a lighter footprint.
Rewarded
Value exchange — view to unlock.
Carousel
Multiple creatives in one placement.
Video player
A real video player, not a bolt-on
Instream, outstream, and bumper modes, multiple playback engines, and native HLS — with autoplay that adapts to what the browser will actually allow.
- Smart autoplay: probes muted/unmuted capability and falls back to a clean gesture-to-play flow.
- Video ads through the IMA / VAST pipeline with ad-pod support.
- Open Measurement (OMID) for viewability, plus PiP, fullscreen, and viewability-gated startup.
Performance & measurement
Monetization that respects Core Web Vitals
Revenue shouldn't cost you page experience. Rikaavi is built to stay light on the critical path — with instrumentation wired in from the start.
Loads on demand
Player engines, the IMA SDK, and other heavy libraries load only when a page actually needs them — not on every pageview.
Lazy by default
Slots initialize as they approach the viewport, and the player starts when it's actually in view.
Edge-delivered
Per-domain configuration resolves at the edge, so the right setup is applied instantly and cached.
See fill and performance, not just revenue
GA4 analytics
Consent-aware event reporting out of the box.
Request tracking
Primary and fallback attempts tracked per slot.
First-party pixels
Slot-view tracking you own.
Core Web Vitals
Page-experience reporting alongside monetization.
Privacy & safety
Compliant and controllable
Consent handled as a first-class concern, and the operational controls to keep you safe in production.
Consent, resolved first
Regional rules (EEA/UK and beyond) and CMP/TCF signals are resolved before ads or analytics run — and the whole stack honors the result.
Safe in the wild
Environment guards, bot-traffic detection, and a global killswitch protect your revenue and your reputation. Display units can run in isolated friendly iframes to limit blast radius.
How it works
Live in three steps
- 1
Configure
Set your formats, demand sources, and rules once, per domain.
- 2
Serve from the edge
A single lightweight tag resolves the right config instantly and loads only what each page needs.
- 3
Earn and observe
Mediation keeps slots full while built-in analytics report fill, latency, and page-experience impact.
Support
Support when you need it
From first setup to scale, we’re here to help you get measurable revenue uplift from Rikaavi.
Dedicated contact
A single point of contact to tune your setup, demand waterfall, and rollout.
Policy alignment
Consent and regional rules resolve before ads or analytics run — and the stack honors the result.
Brand controls
Edge config, A/B variants, and an emergency killswitch so you stay in control in production.
Always-on safeguards
Environment guards, bot-traffic detection, and isolated friendly iframes limit blast radius.
FAQ
Questions, answered
No. Rikaavi focuses on demand, placements, and fill so you can earn more from the visitors you already have.
No — both run from one Rikaavi stack with shared configuration and mediation.
Rikaavi loads heavy dependencies only when needed and lazy-loads slots. Performance is a design constraint, not an afterthought.
Consent and regional rules are resolved before ads or analytics run, and the whole stack honors the result.
Yes. Configuration is delivered from the edge and applied at runtime, including A/B variants and an emergency killswitch.
The mediation waterfall backfills across your demand sources, and video no-fill can fall back to display — so the impression still monetizes.
Get started
Grow ad revenue from the traffic you already have.
See how Rikaavi improves fill, placements, and demand — without asking you to buy more visitors.